‘Avatar’ Breaks DVD/Blu Ray Record

Twentieth Century Fox Home Entertainment has announced that James Cameron’s juggernaut Avatar has sold a record breaking 6.7 million DVDs and Blu-ray Discs in the United States and Canada in it’s first four days of release. Avatar is now the fastest-selling Blu-ray of all time.

The film sold 4 million DVDs and 2.7 million Blu-rays since it’s release on Thursday. In home entertainment sales alone, it has earned $130 million.

Avatar smashes the previous record holder, 2008’s The Dark Knight, which took 18 months to sell 2.5 million Blu-rays. Avatar sold 3.2 million DVDs and Blu-rays on it’s first day, whereas The Dark Knight sold 2.7 million discs.


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